by Paul Kortman | Feb 11, 2011 | Social Media
Yesterday Facebook announced some major changes to Facebook Pages. A Quick hit list of some of the things that changed:
- Page layouts now appear like the new profile layouts (pictures at top, “tabs” in the left column under pic)
- Admins can be publicly displayed
- Page Admins can comment on public users timeline and other pages’ walls
- Lighbox for Picture viewing
- FBML is going away March 11. Welcome iFrames
This post is aimed at the non developer (or dare I say the web developer not familiar with developing on Facebook) in an effort to give the bare minimum of what is needed to get your first custom “tab” via iframe deployed.
by Paul Kortman | Jan 26, 2011 | Business, IT, Social Media
I often am asked which CMS a client should use, and while I’m not a developer I know plenty of developers and somehow have been given the status of “objective recommender.” This morning I woke to find just such an email request:
Paul, If you woke up this morning and you Boss said lets blow up the website, start over will all things new and I want it done in 2 months, besides the panic, which CMS would you choose? WordPress versus Drupal verus Joomla versus EE? Or something else for a 2000 Page site… (more…)
by Paul Kortman | Nov 11, 2010 | Social Media
Checkout this Social Media Inforgraphic from Flowtown. (Click the image to view better size)
I noticed two problems for this Social Media Infographic:
- This is data from April 2010, released in November of 2010. In the realm of Social Media and Marketing this infographic might as well be based on data from the 1980’s. I’d love to see how people are using Social Media for 2011.
- 9% of people plan to increase their investment in … wait for it…. MySpace. Wow, we really need to educate the marketers out there ;)
I’d love to hear your thoughts in the comments. What problems do you see in this Social Media Infographic?
by Paul Kortman | Nov 2, 2010 | Social Media
Everybody seems to claim to be a social media consultant or aneurism media strategist. (If you are wondering about the names or titles of thes social media gurus check that post). Yet there are some really terrible options out there. People who are snake oil salesmen. This is true for SEOs as well but I’ll harp on those people another day.
There are different levels of staff or consultants you might need based on business objectives and current presence etc. For this post were going to focus on the social media strategist. You’ll know the definition of a social media strategist by the time we’re done here.
So, what makes a good social media strategist?
Is it time spent on social networking sites (SNS)?
Often times people are looking for the younger individual who spends copious amounts of time on facebook or YouTube. They must know the inner workings of social networking by sheer time on site. I mean practice makes perfect right? When it comes to youtube, you must discover best youtube views bringing ways to have better reach.
Time spent on a site doesnt make a person smart or strategic. A person who spends this much time on social networking sites would be a good tactician. Someone whom carries out the daily mission of listening, responding and flagging for more attention.
Alternatively, if you hire someone to be a social media strategist, while capitalizing on recruiting services, you must verify that they do spend time on these sites. That they have examples of what other businesses are doing on social networking sites. Imagine hiring a social media strategist who doesn’t have a facebook profile. Seems stupid right? (it’s been done)
Or content they produce?
What about that funny father son duo on YouTube. We can hire those guys since they produce great quality content a d obviously know strategy. They’d be great social media strategists for my bank, or my restaurant. Right?
by Paul Kortman | Oct 13, 2010 | Search, Social Media
I’m often introduced to people as a Social Media Guru. It drives me crazy, I have never once given myself that title nor have I accepted it. I understand that we humans have to have boxes, or rather labels for everything. From job titles to clothing styles, to even people groups, like digital natives etc. But we can really come up with a better label than Social Media Guru. (Besides I dislike being put in a box, you might call it a postmodern thing.) (more…)