Automation • Business process • AI
Paul Kortman
I help businesses remove manual work and build systems that scale.
- Zapier Expert and workflow automation consultant
- Notion builder for internal ops and knowledge systems
- Business process redesign for teams that have outgrown spreadsheets
What I do
- Build automations that connect tools like CRMs, email, forms, Airtable, and internal databases
- Turn messy handoffs into clear workflows with owners, rules, and reporting
- Implement AI where it genuinely reduces effort, not where it creates new problems
Workflow Automation
- Zapier architecture and troubleshooting
- System design and error-proofing
- Ongoing optimization
Process Improvement
- Map the current process
- Redesign for clarity and speed
- Implement and train
Notion Systems
- Knowledge bases and handbooks
- Ops dashboards and task systems
- Lightweight CRMs
Connex Digital
Connex is the consulting team behind most of the work I do. If you need a broader build, a team rollout, or multi-system automation, start here:
Background
I started as an IT nerd, switched into digital marketing in 2007, and built an SEO agency that evolved into a workflow automation agency.
Connex became one of the early partners in Zapier’s Experts program and has been focused on automation and process work ever since.