Blogging Strategy for Businesses

Blogging Strategy for Businesses

from peaceofmind flickr

from peaceofmind @ flickr

This is part of a larger Strategy of Online Marketing, but for now you are going to have to take in just a simple piece of the pie.

Blogs have been around for almost 10 years. But I still find many people and companies hesitant to grasp the why’s and how’s regarding blogging. In order to have that conversation we need to talk about online goals. (more…)

Why Just Twitter and Facebook?

Why Just Twitter and Facebook?

There are a ton of social media tools available to users and businesses. But lately I find myself pushing businesses towards Twitter and Facebook only. I could write a long post of why but I’m more of a bullet thinker:

  • Critical Mass Twitter and Facebook have millions and millions of users. Some if not most of your potential customers are there.
  • Adoption Most companies have begun to accept and use these tools. See your favorite news media outlet CNN woodtv wzzm foxnews BBC etc.
  • Functionality These sites make it easy and addicting to use. They are successful at bringing in and keep users glued to their tools.

So what’s wrong with all the others? (more…)

Twitter Strategy for Business Part 2

Twitter Strategy for Business Part 2

This is Part 2 of a 3 part series on Twitter Strategy for Business. Part 1 is here Part 3 is here

Previously I posted about twitter and business. In that article I discussed a businesses entrance to twitter. and introduced the problem many brands run into on twitter. Here I aim to suggest a solution. In the next article I will go into more detail on strategy, frequency and ROI.

The Perfect Trivium, a proposed solution

courtesy .finding.ireland. @ flickr

courtesy .finding.ireland. @ flickr

I explain better though examples. Meet Susan. Susan works for Widget Makers Inc. She has been tasked with selling more widgets and is supposed to get people excited about their new widgets while cutting their media placement (read: advertising budget). I recommend Susan create three twitter accounts. (twitter is only one aspect of a full social media campaign, see facebook strategy for another, more to come)

  • One twitter account for personal example username: Susan1974
  • One twitter account for the person behind the brand: SusanWMI
  • One twitter account for the brand as whole:  WidgetMakersInc (more…)
Twitter Strategy for Business Part 1

Twitter Strategy for Business Part 1

This is Part 1 of a 3 part series on Twitter Strategy for Business. Part 2 is here. Part 3 is here.
courtesy retnuhed_a @ flickr

courtesy retnuhed_a @ flickr

There is no social media tool quite like twitter. I have been a consumer of twitter for almost three years now. But about 6 months ago I turned my account from a consumer account into a post-all and a carry-all-conversations on twitter account. I am not pretending to be someone else on twitter. I am not using my account to spam people or to broadcast my daily tasks. I am however using it for networking. I was originally using it to learn about twitter. My goal was to discover if twitter itself was worth the attention of businesses.

This series of articles comprise the defense of my conclusion that yes twitter is appropriate for businesses. It’s an attempt to unveil a true strategy for a business on twitter. Please realize that this is a incomplete work in progress and will need to be fleshed out some more in the coming weeks. However, I feel the need to place these ideas into a public arena for consumption and response. I owe a debt of gratitude to @maniactive @pkuras @jbrons and the many many members of @grsm. I must disclaim that this content is a compilation of thoughts from smarter users than myself.  I expect comments and I hope to put out a newer, polished, indepth, strategy together after interacting with those who comment. Either on my Blog, on my Twitter Account, or on my Facebook Profile. (more…)