Paul Kortman

What is On Page SEO?

On Page SEO is a term used to describe the work done to change Page content (Titles, Headings, Alt text, internal link text, keyword density, etc) in order to affect position (page rank) in the SERP (Search Engine Results Page). We’ve been working with quite a few of our clients and copywriters training them to have an eye for optimizing on-page content in light of SEO and keyword positioning.

It brings good success. But we have learned not to stop there. Continue reading »

I implore you to investigate Twitter lists. A New feature rolled out by twitter last week. A quote from twitter’s own non-micro-blog:

“We believe Lists will be a new discovery mechanism for great tweets and accounts.”

I have to underscore that. There are great list strategies and great twitter lists being created and curated everyday. I’ve tried to list some lists and catoroize them to give some inspiration. There is no way to include the thousands of lists, nor the many different list making strategies, I’ve tried to cover the basics with links to more information. Continue reading »

Thank you Flickr user xjy

Are you kidding me? He’s going to be just like one of those other SEO guys who blog about blogging or about blog content?

Yes, and No.

I have been struggling lately with this concept and so I’m going write my struggles and invite you into a process/growth/learning/development I’m going through.

Content is King

If you haven’t heard it before, please search on the terms content and king. You will find a wealth of bloggers discussing how it’s about the content you put out there.

It’s true: A Twitter profile, a YouTube channel, a Facebook fan page, a blog, these are all methods of putting content out there. So to be social, to take advantage of the new marketing style, one has to have content. Continue reading »

Policies: The Blame Game?

I recently asked for help in Drafting up some example Social Media Policy and Strategy Documents, I have had a number of responses both on twitter and offline.

I’d like to highlight a couple of those today regarding Social Media Policy. Continue reading »

Thanks for the Love John.

I’ve heard some Social Media Gurus/Experts refer to LinkedIn as dead, or at a minimum the refer to it as not being social media. I have disagreed with this for a while but never really spoke up.

Until now that is. LinkedIn has a lot to offer, especially in a business context. I hope to help you understand how you can utilize LinkedIn for your business and integrate it into your social media strategy Continue reading »

WARNING: Do not read this post if:

1. You already have a corporate blog
2. You blog more than I do
3. You think I am a faker

There… now for those who are considering adding a blog to your online strategy, consider the following as a brief tutorial of things/concepts you should know before beginning. Continue reading »

from peaceofmind @ flickr

This is part of a larger Strategy of Online Marketing, but for now you are going to have to take in just a simple piece of the pie.

Blogs have been around for almost 10 years. But I still find many people and companies hesitant to grasp the why’s and how’s regarding blogging. In order to have that conversation we need to talk about online goals. Continue reading »