Policies: The Blame Game?
I recently asked for help in Drafting up some example Social Media Policy and Strategy Documents, I have had a number of responses both on twitter and offline.
I’d like to highlight a couple of those today regarding Social Media Policy.
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Thanks for the Love John.
I’ve heard some Social Media Gurus/Experts refer to LinkedIn as dead, or at a minimum the refer to it as not being social media. I have disagreed with this for a while but never really spoke up.
Until now that is. LinkedIn has a lot to offer, especially in a business context. I hope to help you understand how you can utilize LinkedIn for your business and integrate it into your social media strategy
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WARNING: Do not read this post if:
- You already have a corporate blog
- You blog more than I do
- You think I am a faker
There… now for those who are considering adding a blog to your online strategy, consider the following as a brief tutorial of things/concepts you should know before beginning.
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from dianafayt @ flickr
Too often people start with the tools of social media. They, and admittedly I do too, suggest a tool or combination of tools within the first few minutes of getting an idea of what the client does. Perhaps we need to step back and deal with the general benefits of social media. Why would a company spend the mega millions I cost on consulting (Ha, yeah right) to have me tell them what to do or how to do it? It’s because I know how to make the tools fit their needs, not make them fit the tools.
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from peaceofmind @ flickr
This is part of a larger Strategy of Online Marketing, but for now you are going to have to take in just a simple piece of the pie.
Blogs have been around for almost 10 years. But I still find many people and companies hesitant to grasp the why’s and how’s regarding blogging. In order to have that conversation we need to talk about online goals.
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Found this presentation here: http://wearesocial.net/blog/2009/03/microsociology-networks/
My question is: What are you doing to ensure your customers know that social media is about the people, about the dialog. Can you sell your product/service without overtly selling your product/service? Can you represent your brand?
In the comments, tell stories, refute this presentation. Tell how much you agree. Or rant about how certain brands don’t get this concept.
(Shout out to Bob Young for this lead)
