SEO and International Characters in Domain Names

SEO and International Characters in Domain Names

Double Byte FontsWe all know our normal latin characters. We know them world-wide because English is the primary trade language.

We also know that the Internet has been based on the latin character set. There has been a shift away from this to UTF-8 encoding. But there is now a larger shift. We’re approaching the 20th birthday of the Web, and for the first twenty years the web has been based on Latin-1 for domain names. This is about to change.

English is still the predominant language on the web but, this will not last for long. The Chinese are quickly becoming the dominant player online despite the Great Firewall of China.

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