I’m not a Social Media Guru

I’m not a Social Media Guru

I’m often introduced to people as a Social Media Guru. It drives me crazy, I have never once given myself that title nor have I accepted it. I understand that we humans have to have boxes, or rather labels for everything. From job titles to clothing styles, to even people groups, like digital natives etc. But we can really come up with a better label than Social Media Guru. (Besides I dislike being put in a box, you might call it a postmodern thing.) (more…)

Google’s Real-Time Updates, a crack in the wall?

Google’s Real-Time Updates, a crack in the wall?

Statue of AchillesGoogle recently released an update to its display of content called Real-Time Search. At first I thought this would be a better experience than twitter search or facebook search, because its from the king of Search, Google. Unfortunately it has become apparent that this was more of a knee-jerk reaction to Bing’s Twitter Search announcement less than 50 days earlier.

We knew that Google and others were indexing the tweet stream earlier this year, but this is a game changer in how they have integrated their display of tweets with standard results.  (more…)

On Page SEO Overkill?

On Page SEO Overkill?

Blank Sheet of PaperWhat is On Page SEO?

On Page SEO is a term used to describe the work done to change Page content (Titles, Headings, Alt text, internal link text, keyword density, etc) in order to affect position (page rank) in the SERP (Search Engine Results Page). We’ve been working with quite a few of our clients and copywriters training them to have an eye for optimizing on-page content in light of SEO and keyword positioning.

It brings good success. But we have learned not to stop there. (more…)