I’m often introduced to people as a Social Media Guru. It drives me crazy, I have never once given myself that title nor have I accepted it. I understand that we humans have to have boxes, or rather labels for everything. From job titles to clothing styles, to even people groups, like digital natives etc. But we can really come up with a better label than Social Media Guru. (Besides I dislike being put in a box, you might call it a postmodern thing.) (more…)
On Page SEO is a term used to describe the work done to change Page content (Titles, Headings, Alt text, internal link text, keyword density, etc) in order to affect position (page rank) in the SERP (Search Engine Results Page). We’ve been working with quite a few of our clients and copywriters training them to have an eye for optimizing on-page content in light of SEO and keyword positioning.
It brings good success. But we have learned not to stop there. (more…)