I work in Marketing. Better stated I work for a firm that makes its money in marketing. I have been in this industry for 3 years now and never knew anything about what it takes to be a marketer.
Through our past three years of experience with seeing my companies adds placed around our community my wife and I have begun to be critics of all marketing and advertising. For example I appreciate good User Interface (UI or UX) Both in digital/new media and in old/traditional media. A Billboard with too much information or too small of print is not good UI to me.
My wife recently ran into this ad on You tube and I’d like to discuss it here. (more…)