by Paul Kortman | Mar 3, 2009 | Social Media
This is Part 3 of a 3 part series on Twitter Strategy for Business. Part 1 is here Part 2 is here
Previously I posted about twitter and business. In that article I discussed a businesses entrance to twitter. I then posted about the Trivium of Twitter Accounts. Here I aim to show how to apply the trivium.
How often to post
Frequency of posting is an often asked question from businesses regarding twitter. Generally speaking people often come out of the gate stronger/faster than they can keep up with. So start slow, and find a groove. See if you can keep the momentum going before you increase your frequency. Here are some general guidelines specific to the trivium of twitter accounts: (more…)
by Paul Kortman | Mar 2, 2009 | Social Media
This is Part 2 of a 3 part series on Twitter Strategy for Business. Part 1 is here Part 3 is here
Previously I posted about twitter and business. In that article I discussed a businesses entrance to twitter. and introduced the problem many brands run into on twitter. Here I aim to suggest a solution. In the next article I will go into more detail on strategy, frequency and ROI.
The Perfect Trivium, a proposed solution
courtesy .finding.ireland. @ flickr
I explain better though examples. Meet Susan. Susan works for Widget Makers Inc. She has been tasked with selling more widgets and is supposed to get people excited about their new widgets while cutting their media placement (read: advertising budget). I recommend Susan create three twitter accounts. (twitter is only one aspect of a full social media campaign, see facebook strategy for another, more to come)
- One twitter account for personal example username: Susan1974
- One twitter account for the person behind the brand: SusanWMI
- One twitter account for the brand as whole: WidgetMakersInc (more…)
by Paul Kortman | Feb 27, 2009 | Social Media
This is Part 1 of a 3 part series on Twitter Strategy for Business. Part 2 is here. Part 3 is here.
courtesy retnuhed_a @ flickr
There is no social media tool quite like twitter. I have been a consumer of twitter for almost three years now. But about 6 months ago I turned my account from a consumer account into a post-all and a carry-all-conversations on twitter account. I am not pretending to be someone else on twitter. I am not using my account to spam people or to broadcast my daily tasks. I am however using it for networking. I was originally using it to learn about twitter. My goal was to discover if twitter itself was worth the attention of businesses.
This series of articles comprise the defense of my conclusion that yes twitter is appropriate for businesses. It’s an attempt to unveil a true strategy for a business on twitter. Please realize that this is a incomplete work in progress and will need to be fleshed out some more in the coming weeks. However, I feel the need to place these ideas into a public arena for consumption and response. I owe a debt of gratitude to @maniactive @pkuras @jbrons and the many many members of @grsm. I must disclaim that this content is a compilation of thoughts from smarter users than myself. I expect comments and I hope to put out a newer, polished, indepth, strategy together after interacting with those who comment. Either on my Blog, on my Twitter Account, or on my Facebook Profile. (more…)
by Paul Kortman | Jan 1, 2009 | IT
For the past two days at work I have been attempting to setup more advanced networking for my test, almost production VMWare ESX server. The server hardware that I am using (IBM 3550) has two on board Gig Nics. With a current Internet connection of 3Mbps and an upgrade to 10Mbps coming in the spring I doubt I will ever reach the 1 Gbps limit of one of those Nics, but I am planning on running most if not all my infrastructure in a Virtual environment. So I need fail-over and redundancy. So I needed two things: NIC Teaming and Port Trunking. (more…)
