How many companies does it take to make a serial entrepreneur?
In my last post I introduced the idea of a bulk club buying software, my partner and I took that idea to Startup Weekend West Michigan. A team of 13 was formed and viola we were off to the races. 50 hours (24 programming hours) later and we had a functioning website, brand, name, and realization of market viability. (more…)
reCAPTCHA was my CAPTCHA of choice, and easy to implement in php. However a new captcha for marketers has arrived and I think I’m in love.
Either that or I’m about to make you all hate me. We’ll see :)
Checkout this Social Media Inforgraphic from Flowtown. (Click the image to view better size)
I noticed two problems for this Social Media Infographic:
- This is data from April 2010, released in November of 2010. In the realm of Social Media and Marketing this infographic might as well be based on data from the 1980’s. I’d love to see how people are using Social Media for 2011.
- 9% of people plan to increase their investment in … wait for it…. MySpace. Wow, we really need to educate the marketers out there ;)
I’d love to hear your thoughts in the comments. What problems do you see in this Social Media Infographic?
You did what?
Yup, I quit the best job I’ve ever had. For one of the best agencies in Grand Rapids. My last day as an official employee of ddm will be October 15, next Friday. And no I did not quit with a whiteboard and a mass email like Jenny ;)
Why did you quit?
I have heard a lot of people give lip service to having their family as a priority. I have been watching myself fall into the same trap, (more…)
This is a tip or a technique I use everyday to monitor keywords about me and my clients. There are tools which do actual sentiment analysis and all kinds of other listening, but I just want to be reminded to read the conversations.
I also like to keep my inbox small. So I trick myself and have content by keywords delivered to my inbox, that way I’m forced to read it or make a conscious effort to ignore it. Not signing into a listening application can cause problems… unless it delivers emails of conversations.
This technique will focus on listening to twitter, however there are plenty of RSS feeds out there to use this method of “subscribing”
Gathering your RSS Feed
Simply head over to twitter search and type in a query, I’ll use “elephants” as mine… however I recommend you visit the Advanced Search page to develop a better query like “elephants -peanuts -from:Elleph” This will give you this page as a result http://twitter.com/search?q=elephants (or http://twitter.com/search?q=elephants+-peanuts+-from:Elleph) And in reality you can use these URLs in most RSS to Email tools, however I recommend going one step further and locating the actual RSS feed.
In the Twitter Search Results page you should see a link saying “Feed for this query” (as seen in the image below) right click on this link and choose copy link address or link URL. This is the actual RSS feed url that we’ll use in the next step.
Finding an RSS to Email tool
There are a few options, and some have come and gone over the years, so I’ll recommend two searches, and two currently functioning tools. First off, searches:
One of the current tools I use shows up in spot number one for both of those searches… Feed my Inbox. The next sections will explain what to do with each of these tools
Feed My Inbox
Arguably the best tool out there for taking an RSS feed and dumping the results to email, Feed my Inbox makes it quite simple, when you arrive it asks for a feed url (which we got from step one) and your email address, that’s all it needs to start emailing you the tweets you care about. (or blog postings youtube videos etc). You can also login to customize more settings, but the basics are here for you.
Taking the RSS to inbox one step further Notify.me allows you to have it send an SMS, IM or Email. Which is very handy for the more important keywords you want to pay attention to. Once signed in you can turn on and off notifications with a simple click and add feeds by pasting the URL (from above) to add new feeds.
These are two tools, and one technique that I use on a daily basis to keep me informed of conversations around my keywords… this is how I can appear to be online all day long while actually enjoying a life offline.
Remember, Automate the simple stuff, do the conversations and relationship manually.