I have been struggling lately with this concept and so I’m going write my struggles and invite you into a process/growth/learning/development I’m going through.
Content is King
If you haven’t heard it before, please search on the terms content and king. You will find a wealth of bloggers discussing how it’s about the content you put out there.
It’s true: A Twitter profile, a YouTube channel, a Facebook fan page, a blog, these are all methods of putting content out there. So to be social, to take advantage of the new marketing style, one has to have content.
I’ve heard some Social Media Gurus/Experts refer to LinkedIn as dead, or at a minimum the refer to it as not being social media. I have disagreed with this for a while but never really spoke up.
Until now that is. LinkedIn has a lot to offer, especially in a business context. I hope to help you understand how you can utilize LinkedIn for your business and integrate it into your social media strategy