Paul Kortman

Thank you Flickr user xjy

Are you kidding me? He’s going to be just like one of those other SEO guys who blog about blogging or about blog content?

Yes, and No.

I have been struggling lately with this concept and so I’m going write my struggles and invite you into a process/growth/learning/development I’m going through.

Content is King

If you haven’t heard it before, please search on the terms content and king. You will find a wealth of bloggers discussing how it’s about the content you put out there.

It’s true: A Twitter profile, a YouTube channel, a Facebook fan page, a blog, these are all methods of putting content out there. So to be social, to take advantage of the new marketing style, one has to have content. Continue reading »

from dianafayt @ flickr

Too often people start with the tools of social media. They, and admittedly I do too,  suggest a tool or combination of tools within the first few minutes of getting an idea of what the client does. Perhaps we need to step back and deal with the general benefits of social media. Why would a company spend the mega millions I cost on consulting (Ha, yeah right) to have me tell them what to do or how to do it? It’s because I know how to make the tools fit their needs, not make them fit the tools. Continue reading »

Found this presentation here: http://wearesocial.net/blog/2009/03/microsociology-networks/

My question is: What are you doing to ensure your customers know that social media is about the people, about the dialog. Can you sell your product/service without overtly selling your product/service? Can you represent your brand?

In the comments, tell stories, refute this presentation. Tell how much you agree. Or rant about how certain brands don’t get this concept.

(Shout out to Bob Young for this lead)

There are a ton of social media tools available to users and businesses. But lately I find myself pushing businesses towards Twitter and Facebook only. I could write a long post of why but I’m more of a bullet thinker:

• Critical Mass Twitter and Facebook have millions and millions of users. Some if not most of your potential customers are there.
• Adoption Most companies have begun to accept and use these tools. See your favorite news media outlet CNN woodtv wzzm foxnews BBC etc.
• Functionality These sites make it easy and addicting to use. They are successful at bringing in and keep users glued to their tools.

So what’s wrong with all the others? Continue reading »

From Seotops

There has been a lot of buzz about Facebook and Twitter recently. First Twitter snubbed Facebook’s buyout offer. Now Twitter is integrating its acquisition of summize (twitter search) into standard Twitter. Then Facebook announced new updates to it’s brand pages, now called public profiles.

But from a business (not a personal) prospective I’d like to see some specific changes.

First, some basic facts: Continue reading »

I was explaining to a friend who is not in the business world what I do and how I get paid to be on facebook and twitter. This is my attempt at writing out that logic. I hope to answer a business’ question: I’m on facebook personally but what benefit would my business get from a facebook or say a twitter presence?

Facebook as a sales tool.

This is not how to use Groups, ads,  or Pages on facebook Instead this is discussing how to develop a sales tool using a staff members personal profile. Continue reading »

At a recent GRTechLunch Laura Bergells and I were discussing Facebook Pages and the disappointment I had with the facebook change in function to prevent spamming by only allowing Pages/Businesses to connect with their fans through updates.

She helped me see it in a different way. And now here are some of my current thoughts as it applies to Facebook and businesses. Continue reading »