On Page SEO Overkill?

On Page SEO Overkill?

Blank Sheet of PaperWhat is On Page SEO?

On Page SEO is a term used to describe the work done to change Page content (Titles, Headings, Alt text, internal link text, keyword density, etc) in order to affect position (page rank) in the SERP (Search Engine Results Page). We’ve been working with quite a few of our clients and copywriters training them to have an eye for optimizing on-page content in light of SEO and keyword positioning.

It brings good success. But we have learned not to stop there. (more…)

Social Media and Blog Content

Social Media and Blog Content

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Thank you Flickr user xjy

Are you kidding me? He’s going to be just like one of those other SEO guys who blog about blogging or about blog content?

Yes, and No.

I have been struggling lately with this concept and so I’m going write my struggles and invite you into a process/growth/learning/development I’m going through.

Content is King

If you haven’t heard it before, please search on the terms content and king. You will find a wealth of bloggers discussing how it’s about the content you put out there.

It’s true: A Twitter profile, a YouTube channel, a Facebook fan page, a blog, these are all methods of putting content out there. So to be social, to take advantage of the new marketing style, one has to have content. (more…)