from dianafayt @ flickr
Too often people start with the tools of social media. They, and admittedly I do too, suggest a tool or combination of tools within the first few minutes of getting an idea of what the client does. Perhaps we need to step back and deal with the general benefits of social media. Why would a company spend the mega millions I cost on consulting (Ha, yeah right) to have me tell them what to do or how to do it? It’s because I know how to make the tools fit their needs, not make them fit the tools.
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