Policies: The Blame Game?
I recently asked for help in Drafting up some example Social Media Policy and Strategy Documents, I have had a number of responses both on twitter and offline.
I’d like to highlight a couple of those today regarding Social Media Policy.
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Thanks for the Love John.
I’ve heard some Social Media Gurus/Experts refer to LinkedIn as dead, or at a minimum the refer to it as not being social media. I have disagreed with this for a while but never really spoke up.
Until now that is. LinkedIn has a lot to offer, especially in a business context. I hope to help you understand how you can utilize LinkedIn for your business and integrate it into your social media strategy
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from dianafayt @ flickr
Too often people start with the tools of social media. They, and admittedly I do too, suggest a tool or combination of tools within the first few minutes of getting an idea of what the client does. Perhaps we need to step back and deal with the general benefits of social media. Why would a company spend the mega millions I cost on consulting (Ha, yeah right) to have me tell them what to do or how to do it? It’s because I know how to make the tools fit their needs, not make them fit the tools.
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