The First Year: Freelance and Agency Digital Marketing

On October 24, 2011, in Business, by Paul Kortman

The first year The wonder years

Recently I celebrated with a few other contractors my first official year of being a freelance digital marketer. It’s been over a year and I’ve seen some crazy things happen. The largest one being that I intended to be a freelancer, and now I’m running a virtual digital agency. (Connex pays/represents 5 contractors, I happen to be the salesman, account manager and one of the contractors :)

I try to live my life with no regrets, and I do not regret leaving the best job I’ve ever had, however the road, the journey this first year has not proved to be easy. I’ve made many mistakes and my failures have become brighter, louder and more annoying to me.

So if you want some background on me quitting my job last year  or the second company I started in the past year  check those posts out, or the inspiration for this post, but if you want to know a fraction of the lessons I’ve learned in my first year read on.

Continue reading »

Twitter List Management

On September 14, 2011, in Social Media, by Paul Kortman

There are a lot of twitter list tools out there (see links below) but today’s post will focus on the basics of Twitter List Management, how to create, edit, and use twitter lists. For some of you who’ve already created a twitter list and know how to add/remove people skip down to the Advanced tools section.

Why Twitter List Management?

There is only so much data one can consume in a day. With twitter there are reasons you may need or want to follow accounts that you don’t actually want to read their content on a regular basis. You really have two options, ignore the content they are posting, or add everyone else to a list and just watch that list.

Continue reading »

Define Serial Entrepreneur

On January 20, 2011, in Business, by Paul Kortman

How many companies does it take to make a serial entrepreneur?

In my last post I introduced the idea of a bulk club buying software, my partner and I took that idea to Startup Weekend West Michigan. A team of 13 was formed and viola we were off to the races. 50 hours (24 programming hours) later and we had a functioning website, brand, name, and realization of market viability.

Continue reading »

I’m not a Social Media Guru

On October 13, 2010, in Search, Social Media, by Paul Kortman

I’m often introduced to people as a Social Media Guru. It drives me crazy, I have never once given myself that title nor have I accepted it. I understand that we humans have to have boxes, or rather labels for everything. From job titles to clothing styles, to even people groups, like digital natives etc. But we can really come up with a better label than Social Media Guru. (Besides I dislike being put in a box, you might call it a postmodern thing.)

Continue reading »

Are you selling blank?

On July 17, 2009, in Social Media, by Paul Kortman

Try this video on for size. It is how I try to explain why social media is important to your brand. Anything Social about your brand (on or offline) is important to sales. But don’t take my word for it:

Continue reading »

Tagged with:  

Social Media Policy

On June 30, 2009, in Social Media, by Paul Kortman
CYA Social Media Policy Examples

Policies: The Blame Game?

I recently asked for help in Drafting up some example Social Media Policy and Strategy Documents, I have had a number of responses both on twitter and offline.

I’d like to highlight a couple of those today regarding Social Media Policy.

Continue reading »

Tagged with:  

LinkedIn Love

On June 24, 2009, in Social Media, by Paul Kortman
Thanks for the Love John.

Thanks for the Love John.

I’ve heard some Social Media Gurus/Experts refer to LinkedIn as dead, or at a minimum the refer to it as not being social media. I have disagreed with this for a while but never really spoke up.

Until now that is. LinkedIn has a lot to offer, especially in a business context. I hope to help you understand how you can utilize LinkedIn for your business and integrate it into your social media strategy

Continue reading »

Tagged with: