Are you selling blank?

On July 17, 2009, in Social Media, by Paul Kortman

Try this video on for size. It is how I try to explain why social media is important to your brand. Anything Social about your brand (on or offline) is important to sales. But don’t take my word for it:

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Social Media Policy

On June 30, 2009, in Social Media, by Paul Kortman
CYA Social Media Policy Examples

Policies: The Blame Game?

I recently asked for help in Drafting up some example Social Media Policy and Strategy Documents, I have had a number of responses both on twitter and offline.

I’d like to highlight a couple of those today regarding Social Media Policy.

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LinkedIn Love

On June 24, 2009, in Social Media, by Paul Kortman
Thanks for the Love John.

Thanks for the Love John.

I’ve heard some Social Media Gurus/Experts refer to LinkedIn as dead, or at a minimum the refer to it as not being social media. I have disagreed with this for a while but never really spoke up.

Until now that is. LinkedIn has a lot to offer, especially in a business context. I hope to help you understand how you can utilize LinkedIn for your business and integrate it into your social media strategy

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Benefits and Myths of Social Media for Business

On March 25, 2009, in Social Media, by Paul Kortman
from dianafayt @ flickr

from dianafayt @ flickr

Too often people start with the tools of social media. They, and admittedly I do too,  suggest a tool or combination of tools within the first few minutes of getting an idea of what the client does. Perhaps we need to step back and deal with the general benefits of social media. Why would a company spend the mega millions I cost on consulting (Ha, yeah right) to have me tell them what to do or how to do it? It’s because I know how to make the tools fit their needs, not make them fit the tools.

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