On Page SEO is a term used to describe the work done to change Page content (Titles, Headings, Alt text, internal link text, keyword density, etc) in order to affect position (page rank) in the SERP (Search Engine Results Page). We’ve been working with quite a few of our clients and copywriters training them to have an eye for optimizing on-page content in light of SEO and keyword positioning.
It brings good success. But we have learned not to stop there.
To boil it all down, Website promotion is efforts at garnering links, either through increased exposure, through the blogosphere, through social networks, or through standard linkbuilding. You can see at Local Brand Advisor as how you can promote your website.
No matter how you look at it Website Promotion can be a more powerful tool than on page SEO.
Link building case study
To prove a point, I took a domain that had only one published page, and on that page had 6 words and two images. There were no keywords, no alternate text on the images, no headings and the page title was very similar to the domain name.
To say that this page had no on page SEO is an understatement.
I choose a keyword for which this page did not rank, The domain, page title, the 6 words on the page nothing contained this keyword.
I created 8 brand new blogs, one post each, with different content on each post, but all linking to that page with the link text of my keyword. And it worked
Within one month The keyword-less (the none on-page SEO optimised page) ranked on page one, a couple of days later it was up to position 5 on page one.
Quoting Search Engine Watch’s Eric Enge: “Unlike on-page SEO, Web site promotion nearly always continues to offer good returns.” and “Every minute you spend tweaking (and re-tweaking) on-page factors is a minute you don’t spend on promoting the Web site” He says more in his post on Website promotion