Paul Kortman

Policies: The Blame Game?

I recently asked for help in Drafting up some example Social Media Policy and Strategy Documents, I have had a number of responses both on twitter and offline.

I’d like to highlight a couple of those today regarding Social Media Policy. Continue reading »

Thanks for the Love John.

I’ve heard some Social Media Gurus/Experts refer to LinkedIn as dead, or at a minimum the refer to it as not being social media. I have disagreed with this for a while but never really spoke up.

Until now that is. LinkedIn has a lot to offer, especially in a business context. I hope to help you understand how you can utilize LinkedIn for your business and integrate it into your social media strategy Continue reading »

From flickr user blue out

At a presentation this morning it was made plainly clear to me that businesses are looking for example social media documents. I have been tasked with writing up a couple of examples and would appreciate any help that my community would be willing to give.

I’ll be writing the following example Social Media documents

• Best Practices – Learn from others mistakes?
• Social Media Strategy – How do you enter and what is your reason for being in the social channel
• Policies and Procedures – Do updates need approval?

Continue reading »

WARNING: Do not read this post if:

1. You already have a corporate blog
2. You blog more than I do
3. You think I am a faker

There… now for those who are considering adding a blog to your online strategy, consider the following as a brief tutorial of things/concepts you should know before beginning. Continue reading »