This is Part 2 of a 3 part series on Twitter Strategy for Business. Part 1 is here Part 3 is here
Previously I posted about twitter and business. In that article I discussed a businesses entrance to twitter. and introduced the problem many brands run into on twitter. Here I aim to suggest a solution. In the next article I will go into more detail on strategy, frequency and ROI.
The Perfect Trivium, a proposed solution
courtesy .finding.ireland. @ flickr
I explain better though examples. Meet Susan. Susan works for Widget Makers Inc. She has been tasked with selling more widgets and is supposed to get people excited about their new widgets while cutting their media placement (read: advertising budget). I recommend Susan create three twitter accounts. (twitter is only one aspect of a full social media campaign, see facebook strategy for another, more to come)
- One twitter account for personal example username: Susan1974
- One twitter account for the person behind the brand: SusanWMI
- One twitter account for the brand as whole: WidgetMakersInc
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