Comments on: Benefits and Myths of Social Media for Business http://paulkortman.com/2009/03/25/benefits-and-myths-of-social-media-for-business/ Giving it all away for free! Fri, 10 Sep 2010 18:03:35 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: My Top Ten for #ArtPrize | Paul Kortman http://paulkortman.com/2009/03/25/benefits-and-myths-of-social-media-for-business/comment-page-1/#comment-431 My Top Ten for #ArtPrize | Paul Kortman Mon, 21 Sep 2009 11:40:59 +0000 http://paulkortman.com/?p=199#comment-431 [...] I saw the potential for social media. So that’s when I got involved. I am passionate about social media and business, I believe that all businesses could improve with the correct usage of social media. Just like [...] [...] I saw the potential for social media. So that’s when I got involved. I am passionate about social media and business, I believe that all businesses could improve with the correct usage of social media. Just like [...]

]]> By: Paul Kortman http://paulkortman.com/2009/03/25/benefits-and-myths-of-social-media-for-business/comment-page-1/#comment-332 Paul Kortman Sat, 20 Jun 2009 02:23:06 +0000 http://paulkortman.com/?p=199#comment-332 Kedron, I'm not so sure I should be in the category of web experts, I just have opinions and I'm pretty free to express them. Some people agree and others don't. as for local web bloggers, let me grab some from my feeds: http://designermurphy.blogspot.com http://battractive.com/blog http://grsml.wordpress.com http://grtechlunch.com http://jonathaneseely.blogspot.com http://patrickkuras.com You might also check out: http://search.twitter.com/search?q=+blog+post+near%3A49501+within%3A50mi or a variation on that search. Kedron,

I’m not so sure I should be in the category of web experts, I just have opinions and I’m pretty free to express them. Some people agree and others don’t.

as for local web bloggers, let me grab some from my feeds:

http://designermurphy.blogspot.com
http://battractive.com/blog
http://grsml.wordpress.com
http://grtechlunch.com
http://jonathaneseely.blogspot.com
http://patrickkuras.com

You might also check out: http://search.twitter.com/search?q=+blog+post+near%3A49501+within%3A50mi or a variation on that search.

]]> By: Kedron http://paulkortman.com/2009/03/25/benefits-and-myths-of-social-media-for-business/comment-page-1/#comment-331 Kedron Fri, 19 Jun 2009 12:52:18 +0000 http://paulkortman.com/?p=199#comment-331 I like hearing "strategy" in the same sentence as social media - doesn't happen enough! Thanks for the post! On another note - I'm going to add a local GR blogroll that focuses on Web experts. I'll add you to the list. Could you point me to any others? I'm sorta new to GR and still learning the techscape here. Thanks! I like hearing “strategy” in the same sentence as social media – doesn’t happen enough! Thanks for the post!

On another note – I’m going to add a local GR blogroll that focuses on Web experts. I’ll add you to the list. Could you point me to any others? I’m sorta new to GR and still learning the techscape here. Thanks!

]]> By: Paul Kortman http://paulkortman.com/2009/03/25/benefits-and-myths-of-social-media-for-business/comment-page-1/#comment-287 Paul Kortman Tue, 07 Apr 2009 12:44:15 +0000 http://paulkortman.com/?p=199#comment-287 Luke, You are an individual. You are not a person that can be fit into a simple box. Your personal accounts should reflect that, should discuss issues related to everything in your life. Depending on what you want to be open and public about. But does a certain brand hire you to be their PR voice, to HiJack conversations? For example, your freelance design company, are you the voice of that? People will hire you based on your voice your brand. They know you have a day job but they are looking for the design branded stuff. Should that be a separate account? It's up to you to make that decision. We've had quite a few discussions around the table here in GR about large brands that are local (HQ) and how poorly they have utilized/listened on social media especially twitter. I'd love for <a href="http://twitter.com/steelcase">@Steelcase</a> to pick up the phone or dm me. We'd walk them through how to listen and engage and be strategic about their social media. Luke,
You are an individual. You are not a person that can be fit into a simple box. Your personal accounts should reflect that, should discuss issues related to everything in your life. Depending on what you want to be open and public about.

But does a certain brand hire you to be their PR voice, to HiJack conversations?

For example, your freelance design company, are you the voice of that? People will hire you based on your voice your brand. They know you have a day job but they are looking for the design branded stuff. Should that be a separate account? It’s up to you to make that decision.

We’ve had quite a few discussions around the table here in GR about large brands that are local (HQ) and how poorly they have utilized/listened on social media especially twitter. I’d love for @Steelcase to pick up the phone or dm me. We’d walk them through how to listen and engage and be strategic about their social media.

]]> By: Luke Rumley http://paulkortman.com/2009/03/25/benefits-and-myths-of-social-media-for-business/comment-page-1/#comment-280 Luke Rumley Mon, 06 Apr 2009 16:18:07 +0000 http://paulkortman.com/?p=199#comment-280 Interesting tweet re:Steelcase on Twitter: http://twitter.com/DShizzel/statuses/1460367040 I would say we do not have a cohesive social media strategy as a company, but I have been hijacking conversations as I can. Also, my Twitter ID also represents at least 3 or 4 distinct people groups or brands that I speak to. Could be confusing, I guess... Interesting tweet re:Steelcase on Twitter: http://twitter.com/DShizzel/statuses/1460367040

I would say we do not have a cohesive social media strategy as a company, but I have been hijacking conversations as I can. Also, my Twitter ID also represents at least 3 or 4 distinct people groups or brands that I speak to. Could be confusing, I guess…

]]> By: Paul Kortman http://paulkortman.com/2009/03/25/benefits-and-myths-of-social-media-for-business/comment-page-1/#comment-239 Paul Kortman Fri, 27 Mar 2009 15:54:23 +0000 http://paulkortman.com/?p=199#comment-239 Bob, missed you at the @grsm event yesterday. I was hoping to give you a hard time about the "dentist tools" I also don't know what to reply to on your comments. so let the crickets chirp. if you want to know what people said about yesterday's events and me in general check out the following search: http://search.twitter.com/search?q=namtrok+OR+grsm+-from%3Anamtrok Bob, missed you at the @grsm event yesterday. I was hoping to give you a hard time about the “dentist tools”

I also don’t know what to reply to on your comments. so let the crickets chirp.

if you want to know what people said about yesterday’s events and me in general check out the following search: http://search.twitter.com/search?q=namtrok+OR+grsm+-from%3Anamtrok

]]> By: Bob Young http://paulkortman.com/2009/03/25/benefits-and-myths-of-social-media-for-business/comment-page-1/#comment-237 Bob Young Thu, 26 Mar 2009 22:26:27 +0000 http://paulkortman.com/?p=199#comment-237 Sure is quiet in here. Sure is quiet in here.

]]> By: Bob Young http://paulkortman.com/2009/03/25/benefits-and-myths-of-social-media-for-business/comment-page-1/#comment-232 Bob Young Wed, 25 Mar 2009 22:40:11 +0000 http://paulkortman.com/?p=199#comment-232 Resisting the quick jump to use the tool you happen to have in your hand before you assess the problem is always good counsel, especially since we now have so many tools, some of them so new that they still feel slightly unfamiliar to our grasp. Further, the solution is likely to involve a matrix of tools, some of them applied simultaneously, others in succession. Even when a client is in panic mode, it's helpful for everyone to take a deep breath and sketch out a digital "motherboard" of options that address not only this week's nightmare but also the things the will/might happen down the road. I think I'll send a PR pro or two this way to explore what you've said about that toolset. I'm still uncomfortable with the concept of "spin." What I DO see is that there are new opportunities for PR practitioners to discover much earlier - and much further away from the brand - if there are potential challenges that can best be met while they are sparks, not raging wildfires. Resisting the quick jump to use the tool you happen to have in your hand before you assess the problem is always good counsel, especially since we now have so many tools, some of them so new that they still feel slightly unfamiliar to our grasp. Further, the solution is likely to involve a matrix of tools, some of them applied simultaneously, others in succession. Even when a client is in panic mode, it’s helpful for everyone to take a deep breath and sketch out a digital “motherboard” of options that address not only this week’s nightmare but also the things the will/might happen down the road.

I think I’ll send a PR pro or two this way to explore what you’ve said about that toolset. I’m still uncomfortable with the concept of “spin.” What I DO see is that there are new opportunities for PR practitioners to discover much earlier – and much further away from the brand – if there are potential challenges that can best be met while they are sparks, not raging wildfires.

]]> By: Bob Young http://paulkortman.com/2009/03/25/benefits-and-myths-of-social-media-for-business/comment-page-1/#comment-231 Bob Young Wed, 25 Mar 2009 20:48:19 +0000 http://paulkortman.com/?p=199#comment-231 Having just come from the dentist, I found your choice of photos to be distasteful. Having just come from the dentist, I found your choice of photos to be distasteful.

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