Comments on: Blogging Strategy for Businesses http://paulkortman.com/2009/03/20/blogging-strategy-for-businesses/ Giving it all away for free! Mon, 23 Apr 2012 04:24:11 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Bob Young http://paulkortman.com/2009/03/20/blogging-strategy-for-businesses/comment-page-1/#comment-227 Bob Young Tue, 24 Mar 2009 05:42:54 +0000 http://paulkortman.com/?p=186#comment-227 I stretch my legs a bit on your blog, Paul, because Twitter puts me in a tight little box. I'm enjoying the discipline, though. Wait, maybe I'm a masochist ... no, being a writer is enough punishment. I stretch my legs a bit on your blog, Paul, because Twitter puts me in a tight little box. I’m enjoying the discipline, though. Wait, maybe I’m a masochist … no, being a writer is enough punishment.

]]> By: Paul Kortman http://paulkortman.com/2009/03/20/blogging-strategy-for-businesses/comment-page-1/#comment-220 Paul Kortman Tue, 24 Mar 2009 01:51:50 +0000 http://paulkortman.com/?p=186#comment-220 Bob, Thanks for the recommendation on http://hootsuite.com I've not ever given it much thought, but the ability to connect an RSS feed, tweet from multiple accounts and add users to be able to access profiles from hootsuite. Problem is, if all my clients suddenly switched over to hootsuite you'd all point that out now right? Perhaps I'll start my new clients there so as to manage them better! And I do appreciate all of the questions, how else would I know what to write about, what people need to hear. Trust me I get way more questions offline than I seem to be getting online. One thing I have learned, don't get into a comment, email or other online discussion with a copywriter. I'm never going to be able to keep up! Megan, There is an interesting debate, while we all agree that an internal blog (blog.domain.com or domain.com/blog) should be branded and share the same navigation/look/feel of the main site. The differing opinions come from when it's an external blog. Should it have the same look and feel or be mildly branded differently. http://en.community.dell.com/blogs/direct2dell/ versus http://www.dell.com/ similar, from the same company but two different look and feel. IMO the jury is still out on this one. Bob, Thanks for the recommendation on http://hootsuite.com I’ve not ever given it much thought, but the ability to connect an RSS feed, tweet from multiple accounts and add users to be able to access profiles from hootsuite. Problem is, if all my clients suddenly switched over to hootsuite you’d all point that out now right? Perhaps I’ll start my new clients there so as to manage them better!

And I do appreciate all of the questions, how else would I know what to write about, what people need to hear. Trust me I get way more questions offline than I seem to be getting online.

One thing I have learned, don’t get into a comment, email or other online discussion with a copywriter. I’m never going to be able to keep up!

Megan, There is an interesting debate, while we all agree that an internal blog (blog.domain.com or domain.com/blog) should be branded and share the same navigation/look/feel of the main site. The differing opinions come from when it’s an external blog. Should it have the same look and feel or be mildly branded differently. http://en.community.dell.com/blogs/direct2dell/ versus http://www.dell.com/ similar, from the same company but two different look and feel. IMO the jury is still out on this one.

]]> By: Megan LaSorsa http://paulkortman.com/2009/03/20/blogging-strategy-for-businesses/comment-page-1/#comment-214 Megan LaSorsa Mon, 23 Mar 2009 15:56:33 +0000 http://paulkortman.com/?p=186#comment-214 Thanks for the info, Paul. I appreciate the mention of the "look/feel" of the blog matching the original site. It's important to remember that this is another location to showcase the business identity, as well as, the dialog it creates. Good stuff, Paul. Keep it coming. Thanks for the info, Paul. I appreciate the mention of the “look/feel” of the blog matching the original site. It’s important to remember that this is another location to showcase the business identity, as well as, the dialog it creates. Good stuff, Paul. Keep it coming.

]]> By: Bob Young http://paulkortman.com/2009/03/20/blogging-strategy-for-businesses/comment-page-1/#comment-213 Bob Young Mon, 23 Mar 2009 14:07:21 +0000 http://paulkortman.com/?p=186#comment-213 Thanks for .2 I can be "pushy," I'm told. Still at the point where answers generate more questions, but this particular learning curve seems to be flattening somewhat. Thanks for .2 I can be “pushy,” I’m told. Still at the point where answers generate more questions, but this particular learning curve seems to be flattening somewhat.

]]> By: Bob Young http://paulkortman.com/2009/03/20/blogging-strategy-for-businesses/comment-page-1/#comment-212 Bob Young Mon, 23 Mar 2009 14:04:15 +0000 http://paulkortman.com/?p=186#comment-212 Was going to employ HootSuite to demonstrate Twitter, blog, website choreography for you here, but HootSuite has improved themselves out of business, temporarily I hope. Was going to employ HootSuite to demonstrate Twitter, blog, website choreography for you here, but HootSuite has improved themselves out of business, temporarily I hope.

]]> By: Paul Kortman http://paulkortman.com/2009/03/20/blogging-strategy-for-businesses/comment-page-1/#comment-211 Paul Kortman Mon, 23 Mar 2009 13:40:01 +0000 http://paulkortman.com/?p=186#comment-211 Bob, I have been contemplating adding this for a while, so you "pushed" me to do it. This page lists the plugins I use. I recommend/favorite the plugins listed on it. http://paulkortman.com/about/plugins-used/ Internal is the perfect SEO bait. External might not help unless you get it indexed by google (incoming links to external blog) going in or out can be a challenge! It's all about traffic and incoming links. Bob,

I have been contemplating adding this for a while, so you “pushed” me to do it. This page lists the plugins I use. I recommend/favorite the plugins listed on it. http://paulkortman.com/about/plugins-used/

Internal is the perfect SEO bait. External might not help unless you get it indexed by google (incoming links to external blog) going in or out can be a challenge! It’s all about traffic and incoming links.

]]> By: Bob Young http://paulkortman.com/2009/03/20/blogging-strategy-for-businesses/comment-page-1/#comment-204 Bob Young Sun, 22 Mar 2009 02:07:53 +0000 http://paulkortman.com/?p=186#comment-204 Advice is welcome and seems to address two projects for non-profits on my whiteboard right now. Two questions: "Plugins used to make twitter feed appear on blog, and to allow commenter’s to subscribe to updates on comments." Do you have any favorites? I was planning an external blog as I desperately need to create hits on the site. If I go internal, how does that help me pull interest, and when/how do you suggest adding an external blog? Advice is welcome and seems to address two projects for non-profits on my whiteboard right now. Two questions:

“Plugins used to make twitter feed appear on blog, and to allow commenter’s to subscribe to updates on comments.” Do you have any favorites?

I was planning an external blog as I desperately need to create hits on the site. If I go internal, how does that help me pull interest, and when/how do you suggest adding an external blog?

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