Found this presentation here: http://wearesocial.net/blog/2009/03/microsociology-networks/
My question is: What are you doing to ensure your customers know that social media is about the people, about the dialog. Can you sell your product/service without overtly selling your product/service? Can you represent your brand?
In the comments, tell stories, refute this presentation. Tell how much you agree. Or rant about how certain brands don’t get this concept.
(Shout out to Bob Young for this lead)