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	<title>Comments on: Twitter Strategy for Business Part 1</title>
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	<description>Giving it all away for free!</description>
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		<title>By: Twitter for Business. Paul Kortman. &#171; Grand Rapids Social Marketing Lunch Meetup</title>
		<link>http://paulkortman.com/2009/02/27/twitter-strategy-for-business-part-1/comment-page-1/#comment-228</link>
		<dc:creator>Twitter for Business. Paul Kortman. &#171; Grand Rapids Social Marketing Lunch Meetup</dc:creator>
		<pubDate>Tue, 24 Mar 2009 20:49:31 +0000</pubDate>
		<guid isPermaLink="false">http://paulkortman.com/?p=87#comment-228</guid>
		<description>[...] Dig in deeper to This part of the Twitter Strategy for Business [...]</description>
		<content:encoded><![CDATA[<p>[...] Dig in deeper to This part of the Twitter Strategy for Business [...]</p>
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		<title>By: mark blodger</title>
		<link>http://paulkortman.com/2009/02/27/twitter-strategy-for-business-part-1/comment-page-1/#comment-113</link>
		<dc:creator>mark blodger</dc:creator>
		<pubDate>Wed, 04 Mar 2009 02:13:19 +0000</pubDate>
		<guid isPermaLink="false">http://paulkortman.com/?p=87#comment-113</guid>
		<description>I&#039;m in the edge of my seat. Can&#039;t wait to read 2 &amp; 3. I like the tone. I like the humble referrals and even the very obvious photo credits. Nice community minded feel. Now on to part 2...</description>
		<content:encoded><![CDATA[<p>I&#8217;m in the edge of my seat. Can&#8217;t wait to read 2 &amp; 3. I like the tone. I like the humble referrals and even the very obvious photo credits. Nice community minded feel. Now on to part 2&#8230;</p>
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		<title>By: Paul Kortman</title>
		<link>http://paulkortman.com/2009/02/27/twitter-strategy-for-business-part-1/comment-page-1/#comment-107</link>
		<dc:creator>Paul Kortman</dc:creator>
		<pubDate>Tue, 03 Mar 2009 20:57:47 +0000</pubDate>
		<guid isPermaLink="false">http://paulkortman.com/?p=87#comment-107</guid>
		<description>Heidi, thanks for the comment I do recommend reading parts 2 and 3, I see you have commented over on part three and I&#039;ll respond to managing multiple accounts there: http://paulkortman.com/2009/03/03/twitter-strategy-for-business-part-3/#comment-103

In the meantime, for not with @festivalgr, you want to develop a network, start searching out people with in a 50 mi radius of the festival and put out weekly updates of progress, whats different this year, schedule announcements, website launch announcements etc.

I think with a once a year all volunteer festival like this the person behind the brand could be complicated, but finding a couple of volunteers to do this would be helpful!</description>
		<content:encoded><![CDATA[<p>Heidi, thanks for the comment I do recommend reading parts 2 and 3, I see you have commented over on part three and I&#8217;ll respond to managing multiple accounts there: <a href="http://paulkortman.com/2009/03/03/twitter-strategy-for-business-part-3/#comment-103">http://paulkortman.com/2009/03/03/twitter-strategy-for-business-part-3/#comment-103</a></p>
<p>In the meantime, for not with @<a href="http://twitter.com/festivalgr" target="_blank" title="View festivalgr's Twitter Profile">festivalgr</a>, you want to develop a network, start searching out people with in a 50 mi radius of the festival and put out weekly updates of progress, whats different this year, schedule announcements, website launch announcements etc.</p>
<p>I think with a once a year all volunteer festival like this the person behind the brand could be complicated, but finding a couple of volunteers to do this would be helpful!</p>
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		<title>By: Twitter Strategy for Business Part 2</title>
		<link>http://paulkortman.com/2009/02/27/twitter-strategy-for-business-part-1/comment-page-1/#comment-90</link>
		<dc:creator>Twitter Strategy for Business Part 2</dc:creator>
		<pubDate>Mon, 02 Mar 2009 15:38:11 +0000</pubDate>
		<guid isPermaLink="false">http://paulkortman.com/?p=87#comment-90</guid>
		<description>[...]     Twitter Strategy for Business Part 1   Mar [...]</description>
		<content:encoded><![CDATA[<p>[...]     Twitter Strategy for Business Part 1   Mar [...]</p>
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		<title>By: Heidi R.</title>
		<link>http://paulkortman.com/2009/02/27/twitter-strategy-for-business-part-1/comment-page-1/#comment-81</link>
		<dc:creator>Heidi R.</dc:creator>
		<pubDate>Sat, 28 Feb 2009 16:06:27 +0000</pubDate>
		<guid isPermaLink="false">http://paulkortman.com/?p=87#comment-81</guid>
		<description>I wanted to comment after I read this last night, but after a few glasses of wine, I decided I better wait until this morning. :) Though, as I said, I&#039;m now eagerly awaiting parts 2 &amp; 3. 

I&#039;ve been struggling with how to manage another account I have - festivalgr - because it&#039;s for an annual event and there&#039;s not much to say about it right now, but yet, I&#039;d like to have lots of followers closer to June to be able to give live updates on Festival. Do I put my voice behind it, or follow a branded voice that may seem less personal? And how do I not sound like a commercial? And how do I interest people in following? These are all questions I&#039;ve been pondering and would be interested in your thoughts. 

As for my own personal account, well, I am who I am and I tend to write whatever pops into my head. That&#039;s fairly consistent with who I am so from that standpoint, I think I&#039;m pretty true to my own &quot;brand&quot; - whether good or bad. :) If I had a business or wanted to promote something, I&#039;d probably write different things. The idea of a &#039;Trivium of Twitter Accounts&#039; appeals to me for that reason. But I question how to manage them all without losing your mind? There&#039;s only so much time in the day... 

That&#039;s enough for now. Great job on this post and I look forward to reading the rest!

Heidi</description>
		<content:encoded><![CDATA[<p>I wanted to comment after I read this last night, but after a few glasses of wine, I decided I better wait until this morning. :) Though, as I said, I&#8217;m now eagerly awaiting parts 2 &amp; 3. </p>
<p>I&#8217;ve been struggling with how to manage another account I have &#8211; festivalgr &#8211; because it&#8217;s for an annual event and there&#8217;s not much to say about it right now, but yet, I&#8217;d like to have lots of followers closer to June to be able to give live updates on Festival. Do I put my voice behind it, or follow a branded voice that may seem less personal? And how do I not sound like a commercial? And how do I interest people in following? These are all questions I&#8217;ve been pondering and would be interested in your thoughts. </p>
<p>As for my own personal account, well, I am who I am and I tend to write whatever pops into my head. That&#8217;s fairly consistent with who I am so from that standpoint, I think I&#8217;m pretty true to my own &#8220;brand&#8221; &#8211; whether good or bad. :) If I had a business or wanted to promote something, I&#8217;d probably write different things. The idea of a &#8216;Trivium of Twitter Accounts&#8217; appeals to me for that reason. But I question how to manage them all without losing your mind? There&#8217;s only so much time in the day&#8230; </p>
<p>That&#8217;s enough for now. Great job on this post and I look forward to reading the rest!</p>
<p>Heidi</p>
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