Paul Kortman

This is Part 1 of a 3 part series on Twitter Strategy for Business. Part 2 is here. Part 3 is here.

courtesy retnuhed_a @ flickr

There is no social media tool quite like twitter. I have been a consumer of twitter for almost three years now. But about 6 months ago I turned my account from a consumer account into a post-all and a carry-all-conversations on twitter account. I am not pretending to be someone else on twitter. I am not using my account to spam people or to broadcast my daily tasks. I am however using it for networking. I was originally using it to learn about twitter. My goal was to discover if twitter itself was worth the attention of businesses.

This series of articles comprise the defense of my conclusion that yes twitter is appropriate for businesses. It’s an attempt to unveil a true strategy for a business on twitter. Please realize that this is a incomplete work in progress and will need to be fleshed out some more in the coming weeks. However, I feel the need to place these ideas into a public arena for consumption and response. I owe a debt of gratitude to @maniactive @pkuras @jbrons and the many many members of @grsm. I must disclaim that this content is a compilation of thoughts from smarter users than myself.  I expect comments and I hope to put out a newer, polished, indepth, strategy together after interacting with those who comment. Either on my Blog, on my Twitter Account, or on my Facebook Profile. Continue reading »

I wrote a post about a month ago which dealt with the FOCA and Obama and such.

I was surprised how many people read it and still read it. People have even made many off of this blog comments about it. but no one has commented on the post itself. As a returning blogger passionate about something political I figured I rub a few people wrong and get some feedback, but all of it has come off-blog. Which is a little frustrating, I’d rather have the comments out there in the public forum for debate, than in my inbox or my ear for only my response.

But I digress.

Today a coworker of mine pointed out a new article on cnn.com. She said “as a catholic, i find it really frustrating that we are wasting our time and resources on this activity.” What is this activity? the FOCA, the same piece of legislation I was trying to show doesn’t exist. Fear Uncertainty and Doubt still are crippling the religious right. How are we to change this?

Please post your ideas in the comments.

I work in Marketing. Better stated I work for a firm that makes its money in marketing. I have been in this industry for 3 years now and never knew anything about what it takes to be a marketer.

Through our past three years of experience with seeing my companies adds placed around our community my wife and I have begun to be critics of all marketing and advertising.  For example I appreciate good User Interface (UI or UX) Both in digital/new media and in old/traditional media. A Billboard with too much information or too small of print is not good UI to me.

My wife recently ran into this ad on You tube and I’d like to discuss it here. Continue reading »

At a recent GRTechLunch Laura Bergells and I were discussing Facebook Pages and the disappointment I had with the facebook change in function to prevent spamming by only allowing Pages/Businesses to connect with their fans through updates.

She helped me see it in a different way. And now here are some of my current thoughts as it applies to Facebook and businesses. Continue reading »

Hulu and Superbowl ads… could it get much better?