How to beat Facebook’s Edgerank

On January 2, 2012, in Social Media, by Paul Kortman

Facebooks EdgerankHi, you’ve likely been sent here by a post on a Facebook page. The administrator of that page has read this and is attempting to reach their audience better through your help. So read on, join the experiment and comment afterwards to let us know if it works.

What is Facebook’s EdgeRank?

Facebook introduced an algorithm called EdgeRank that determines which content to show in each persons news feed. The effects on a person to person level is that no longer will you see everything your friends post to Facebook in your news feed  unless you look at their profile/timeline.

This EdgeRank algorithm also effects content posted from a Facebook page (formerly called a fan page). So when the administrator posts an announcement to the page Facebook’s EdgeRank determines who should see the content in their news feed.

What are the factors of EdgeRank?

Most sites point to three factors:

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The First Year: Freelance and Agency Digital Marketing

On October 24, 2011, in Business, by Paul Kortman

The first year The wonder years

Recently I celebrated with a few other contractors my first official year of being a freelance digital marketer. It’s been over a year and I’ve seen some crazy things happen. The largest one being that I intended to be a freelancer, and now I’m running a virtual digital agency. (Connex pays/represents 5 contractors, I happen to be the salesman, account manager and one of the contractors :)

I try to live my life with no regrets, and I do not regret leaving the best job I’ve ever had, however the road, the journey this first year has not proved to be easy. I’ve made many mistakes and my failures have become brighter, louder and more annoying to me.

So if you want some background on me quitting my job last year  or the second company I started in the past year  check those posts out, or the inspiration for this post, but if you want to know a fraction of the lessons I’ve learned in my first year read on.

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Twitter List Management

On September 14, 2011, in Social Media, by Paul Kortman

There are a lot of twitter list tools out there (see links below) but today’s post will focus on the basics of Twitter List Management, how to create, edit, and use twitter lists. For some of you who’ve already created a twitter list and know how to add/remove people skip down to the Advanced tools section.

Why Twitter List Management?

There is only so much data one can consume in a day. With twitter there are reasons you may need or want to follow accounts that you don’t actually want to read their content on a regular basis. You really have two options, ignore the content they are posting, or add everyone else to a list and just watch that list.

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Dreamhost is not Down

On June 20, 2011, in IT, by Paul Kortman

UPDATE: 9:30am Eastern (GMT -4): It appears that at least 15 minutes ago the connection through NTT was restored. It also appears that some users (Comcast) share a backbone or are the backbone for Dreamhost (don’t quote me, but the traceroutes in the comments appear to suggest this is true). This was an isolated incident. if you are landing here after June 2011 then this article is not about your situation. The issue appeared to lie with NTT and their connection to Comcast (or Dreamhost’s ISP). They finally are reporting the status. Total downtime? 4.5 hours (ish)

************* original post ***************

This is a developing story… but too many people have been asking so I’m writing this to explain a few things.

Dreamhost is not having problems which is what their status sites are not reporting anything.

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Toya Aboke Google Profile Email Spam

On May 4, 2011, in IT, by Paul Kortman

spamWow I’m rich!

 

and I didn’t know it :)

 

The below is copied and pasted from a piece of spam email that I received. It made it through two email spam filters including Google’s. So I imagine I’m not the only one who has received it. When I did a quick search I didn’t find any examples, so I’m adding this to the interwebs as official spam documentation.

It’s too bad, I always thought my uncle was a rich Oil Tycoon ;)

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Future Midwest 2011

On April 29, 2011, in Business, Social Media, by Paul Kortman

Future Midwest 2011I’m atending this cool 2-day event in Detroit called Future Midwest. And on the whole it’s a really fantastic event. If you want to read more about what happened today talke a look at the twitter archive of the #fmw11 hashtag.

 

But for those of you who didn’t click those links, keep reading here to witness me rant about a few things. But first I do have to explain what FutureMidwest is:

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Guest Post: Buffer Twitter App Review

On April 26, 2011, in Social Media, by Paul Kortman

Every once in a while a request to be a guest blogger here is granted. The following post is written by Leonard Widrich, Leo is the co-founder of BufferApp.com, which helps to annoy followers less with a new way to schedule Tweets. He publishes Twitter tips at blog.bufferapp.com every week, you can connect with him @leowid or the app itself @bufferapp on Twitter.

 

Buffer Twitter App Review

Twitter’s latest evaluation of $7.7 billion goes far beyond it’s monetary value. Making a difference on Twitter is more important than ever. What you best avoid at all times is annoying your followers by sending them too many tweets at once.

If you feel you could do with spreading out your tweets a bit more and tweet more consistently every day, let me introduce you to Buffer a new Twitter App.

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